7 Trending gifts for Christmas 2018
Between price-slashing events like Click Frenzy and Black Friday, and the introduction of shopping features to Instagram earlier this year, surging online shopping stats have become something of a festive phenomenon. But which gifts are emerging as the internet's best buys for Christmas 2018?
Classic board games
Best bet for: Your family or friendship group
According to data from eBay, sales of traditional board games, like Monopoly and Uno, have skyrocketed by 147 per cent over the last three years. So if you think some healthy competition would round out the festive celebrations quite nicely, pick up a couple of the classics for some group stocking fillers. Hot tip: Monopoly themes include everything from Game of Thrones to National Parks, so you can always pick an edition to satisfy your collective passions.
Best bet for: The creative and curious
The release of the John Lewis Christmas advert has become a Christmas tradition second only to snags on the barbie. And the 2018 edition - 'The Boy & The Piano', which premiered 15 November - has already sparked a 600% increase in searches for the ad. Telling the story of Elton John's career, and how it all started with a Christmas piano, musical instruments look set to be a hot buy for 2018.
Best bet for: Kris Kringle
Forget your luxury decs, this year we'll be taking things back to basics if Pinterest's trend predictions are anything to go by. Makeshift and upcycled ornaments are reportedly growing in popularity and make great gifts for kids' teachers or work colleagues if you're on a bit of a budget. Similarly, handcrafted advent calendars are also experiencing an international boom, after demand for their luxury counterparts reached fever-pitch back in 2017.
Best bet for: Travel enthusiasts
It might be on the more expensive side, but Black Friday deals made the GoPro Hero a whole lot more affordable. With some retailers knocking a massive 33% off the RRP, it was the perfect pick-up for shoppers on the hunt for a bargain buy.
Harry Potter Hogwarts Great Hall Building
Best bet for: Kids (and big kids)
No doubt spurred on by the latest Fantastic Beasts film and the arrival of The Cursed Child to Australian theatres next year, the Harry Potter franchise continues to thrive. Featuring among Amazon's top toys for Christmas 2018, the new Harry Potter Hogwarts Great Hall Building Kit is selling faster than you can say "accio, Lego". It's perfect for Potter fans - old and new - and with 878 pieces, it's likely to keep builders busy until this time next year.
Best bet for: Parents
Nothing beats foodie treats, evidenced by the fact that searches for Christmas gifts saw hampers become one of Google's fastest rising categories, experiencing a 5000% increase in search traffic. Choose a ready-made one for a quick and classy Chrissy gift for your parents or your in-laws. Alternatively, buy the basket and fill it with the things you know they love for extra brownie points (inclusion of brownies, optional).
Pord wine barrels
Best bet for: Your wine-loving partner or bestie
Know someone who's ticked off every last one of Australia's wine regions? Someone who loves nothing more than unwinding with a glass of vino? Someone who actually knows what a tannin is? Then you can't possibly go wrong with their own personal Pord - the new, limited edition, miniature wine barrel taking Australia by storm. Holding the equivalent of four standard bottles, Pord comes in three designs and can be paired with your choice of pinot grigio, rosé or shiraz wine from the award-winning Mitchelton Estate.
Disclaimer: All search data correct as of 21.11.18