Oct - Dec 2025
Scam Alert – Fake “Latitude Protect” Messages
We’ve been made aware of scam text messages claiming to be from “Latitude Protect” and referencing a purchase at a merchant. These messages ask you to reply with ‘N’ if the purchase wasn’t yours. They then contact you and phish for One-Time Passwords.
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These messages are not from Latitude Financial Services.
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LATITUDE PROTECT is not a brand affiliated to Latitude Financial Services.
Do not respond or click any links. Delete the message immediately.
If you’re concerned about your account, contact us directly through our official channels or the phone number on the back of your card.

Beware of branded Phishing emails and texts
Texts and emails disguised as merchants you may legitimately deal with, could be fraudulent (examples below).
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These messages are designed to get you to act quickly before it's too late and create a sense of panic.
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Emails and texts shown below contain fake phone numbers, these are operated by scammers who impersonate the company you legitimately deal with. Reference the number you are provider with the number from their genuine communications.
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Rule of thumb: If you receive a link or phone number prompting urgency, delete and do not follow the instructions. Instead, call the company using their official website or product (eg. Number on the back of your bank card).
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If its too good to be true, it probably is.
