![Karl Hoffman](/static/6e62959c7b87924e0b1c74ea2495469d/27411/karl-hoffman.webp)
Karl Hoffman
Executive General Manager, Money and Corporate Strategy & Transformation
Karl was appointed Executive General Manager, Money, in April 2024. Along with this role Karl is also Executive General Manager, Strategy & Transformation, a position to which he was appointed in May 2023, having led strategy and performance in the Money division. Before that, Karl was CFO and Head of Corporate Strategy at Symple Loans which Latitude acquired in 2021.
Karl has over 20 years of international and local experience in financial services. He began his career in asset management with Merrill Lynch and Partners Capital Group in London where he managed institutional investment strategies for ultra-high net worth clients and endowment funds. After moving to Australia in 2008, Karl worked as a strategy consultant at Bain & Company and then joined ANZ's Group Strategy team leading numerous growth and optimization initiatives across ANZ's Retail, Business and Institutional banking divisions.
In 2017, Karl was appointed General Manager of Credit Cards & Personal Lending at ANZ and was responsible for the management of all aspects of the bank's consumer unsecured lending businesses.
Karl holds a Bachelors degree in Business Administration from Simon Fraser University in Canada, a MBA from Melbourne Business School and qualified as a CFA Charterholder in 2007.
Our leadership team
![Bob Belan](/static/bob-belan-ca8e7e15436a764a96cead0f392bb09c.webp)
Bob Belan
Managing Director & CEO
Paul Varro
Chief Financial Officer and
Executive General Manager Finance.
Felicity Joslin
Executive General Manager, People & Culture
![Adriana Martinez](/static/adriana-martinez-b7ae1a909f771c6aa4ea2ef59dd1cd27.webp)
Adriana Martinez
Executive General Manager, Pay
![Karl Hoffman](/static/karl-hoffman-699c7469f30ec13b1e20c3c715f7750a.webp)
Karl Hoffman
Executive General Manager, Money and Corporate Strategy & Transformation
![Mark Brudenell](/static/mark-brudenell-8cc0c6c587ffb0158c54fa14c7be1ac3.webp)
Mark Brudenell
Chief Risk Officer and Executive General Manager, Risk. Acting EGM Enterprise Services