
Adriana joined Latitude in September 2023 as Executive General Manger of Latitude’s Pay Division, where she leads the company’s sales finance and credit cards business.
Before Latitude, Adriana spent five years at Mastercard in Singapore as Senior Vice President, Loyalty, Engagement and Marketing Services for Asia Pacific.
Adriana has over 25 years of global banking experience, having worked in London, Chicago, Singapore and Australia and has held senior roles at ANZ and Citibank leading large consumer finance businesses. She has broad retail banking and insurance experience and began her career at BT Funds management.
Adriana holds a Masters of Management from Macquarie Graduate School of Management, a Graduate Diploma in Marketing, a Graduate Diploma in Project Management and a Bachelor of Commerce (Economics and Finance).
Our leadership team

Bob Belan
Managing Director & Chief Executive Officer

Guillaume Leger
Chief Financial Officer & Executive General Manager, Finance

Adriana Martinez
Executive General Manager, Pay Division

Steve Rubinstein
Executive General Manager, Money Division
Felicity Joslin
Chief People Officer and Executive General Manager, People and Culture

Karl Hoffman
Executive General Manager, Corporate Strategy & Transformation

Mark Brudenell
Chief Risk Officer & Executive General Manager, Risk

Campbell Morrison
Chief Operating Officer & Executive General Manager, Enterprise Services

Areti Rapakousios
Group General Manager, Internal Audit & Operational Excellence