Latitude steps up to Joint-Major Partner of AFL powerhouse Richmond

5 November 2021

Latitude Financial is delighted to announce a four-year agreement making it Richmond Football Club’s new Joint-Major Partner until at least the end of the 2025 AFL season.

Latitude is a leading provider of interest-free shopping and consumer finance, with 2.8 million customer accounts and 5,500 retail partners across Australia and New Zealand, including iconic brands such as Harvey Norman, JB Hi-Fi, Apple and Samsung.

LatitudePay, Latitude’s buy now pay later product, has been fully integrated into Richmond’s Roar Store, both online and in-store, allowing Club members and supporters to purchase merchandise by making 10 interest-free weekly repayments. There will be a range of LatitudePay promotions available for Richmond members and supporters across each season.

Latitude CEO and Managing Director Ahmed Fahour said he was delighted to be stepping up the relationship to Joint Major Partner of one of Australia’s most admired and successful sporting clubs.

“The extension of our existing partnership reflects how aligned the two organisations are in their values and our admiration for the high standards Richmond sets, on and off the field. We both pride ourselves on being inclusive, which is reflected in the 2.8 million customers Latitude serves across Australia and New Zealand and Richmond’s massive and diverse supporter base,” he said.

“Richmond supporters will enjoy the benefits of using LatitudePay, which allows them to buy and wear next season’s jumper now and pay for their purchase over 10 weekly interest-free instalments.”

Richmond CEO Brendon Gale said it was fantastic to have Latitude expand its support of the Club.

“Latitude is an ambitious and forward-thinking company on the rise. Our inaugural season together in 2021 has given Richmond great confidence in our ability to support Latitude’s objectives. For Latitude to elevate their partnership to a Joint-Major level, for at least the next four years, sets the foundations for us to keep supporting each other’s short and longer term objectives. We are thrilled to be on the journey together with them as partners,” he said.

The Joint-Major Partnership will see Latitude’s brand feature on the back of the Richmond AFL playing jumper, having previously appeared on the Club’s playing shorts in season 2021. The Latitude brand will also appear across key training and retail apparel items, match day and digitally.

“We know that our 105,000 strong Tiger Army will continue to embrace Latitude as a part of our Club, and we look forward to us both continuing to embed them into our operations and daily lives,” Brendon said.

Media contact

Mark Gardy
+61 412 376 817

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