Julie Bale joined Latitude Financial Services (LFS) in August 2015 to help drive the digitisation of LFS and build a great customer-centric company. In parallel, she has been instrumental in driving the technology separation of Latitude from GE Capital, post its sale in November 2015.
Julie is an influential technology & business executive with over 25 years’ experience working globally in variety of industries, including Financial Services, Telecommunications and Utilities. In her career, she has led diverse, multi-vendor and multi-cultural teams to deliver transformational change to businesses. Julie completed her MBA at La Trobe University.
Julie’s expertise lies in using technology to provoke business change, building valued business relationships, and leading transformational programs to help organisations reinvent business models based on digital products and services. She also has a passion for developing talented teams that deliver great business results.