Our Company

Latitude is a leading digital instalments and lending business serving customers in Australia, New Zealand and Singapore.

Our story

Our mission is to be the preferred partner, to help businesses grow and people shop and finance their lives. We help fuel hopes, seize opportunities and solve unexpected problems. We're here for life's moments, big or small.

We help our customers shop and purchase the things they need with interest free instalments plans and personal loans.

We help our partners with easy payment and lending solutions, fast decisions, great insights and sales opportunities with our millions of customers.

We are always motivated by our responsibility to deliver great outcomes for people underpinned by our values: to act right, be curious, show care.

That's true partnership:

Partners in Shopping. Partners in Lending.

Our History

Latitude has a long history of over 100 years dating back to the 1920s when Australian Guarantee Corporation ('AGC'), one of Latitude's predecessor businesses, was founded to provide finance for the purchasing of household items. Latitude's corporate history traces back to a range of acquisitions made by GE in Australia and New Zealand, including Nissan Finance, AVCO Financial (including Hallmark Insurance) and AGC.

In 2015, backed by Värde Partners, KKR and Deutsche Bank, we transitioned from GE into what we are today — a digital payments, instalments and lending business called Latitude.

In April 2021, Latitude listed on the ASX. In late 2021 Symple Loans was acquired, followed by the launch of LatitudePay in Singapore.

Latitude Office

Our values

Show Care
Show Care

We are kind to one another. It's a simple yet profound thing where we ask more of ourselves and in doing so unleash the power of our community.

Be Curious
Be Curious

With curiosity we continue our fascination with the world. We're constantly experimenting, challenging ourselves and encouraging others to share ideas.

Act Right
Act Right

From the little moments to the big decisions, we take our responsibility seriously. We always step outside what feels comfortable to stand up for what we believe is right.

Our leadership team

Bob Belan
Bob Belan

Managing Director & CEO

Paul Varro
Paul Varro

Chief Financial Officer and
Executive General Manager Finance.

Felicity Joslin
Felicity Joslin

Executive General Manager, People & Culture

Adriana Martinez
Adriana Martinez

Executive General Manager, Pay

Paul Byrne
Paul Byrne

Executive General Manager, Money

Karl Hoffman
Karl Hoffman

Executive General Manager Corporate Strategy & Transformation

Mark Brudenell
Mark Brudenell

Chief Risk Officer and Executive General Manager, Risk. Acting EGM Enterprise Services

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